Portfolio Dhezign.com | Ez-Link – EZ-Link is the issuer of the ez-link card, the predominant contactless smart card used for public transit for more than a decade in Singapore. EZ-Link’s core business is in the sale, distribution and management of ez-link cards, as well as the clearing and settlement of all ez-link card transactions generated in transit and non-transit (retail/merchant) sectors.
EZ-Link was established by the Land Transport Authority (LTA) on 8 January 2002 as its wholly owned subsidiary, to manage Singapore’s single largest contactless Stored Value Smart Card System that has been mainly used for payments on public buses and Mass Rapid Transit (MRT) trains since April 2002. The company is regulated by the Monetary Authority of Singapore and the Public Transport Council.
From 2002 to 2008, EZ-Link issued more than 10 million ez-link cards, achieving the highest wallet share in the contactless pre-paid card market in Singapore.
In December 2008, EZ-Link started the sale of new ez-link cards compliant to the Singapore Standard for Contactless ePurse Application (CEPAS), advancing the national vision of transforming Singapore to a cashless society.
To date, EZ-Link has issued more than 17 million CEPAS-compliant ez-link cards, and extended its acceptance beyond transit to more than 30,000 points across the island, including retail shops, food & beverage outlets, private transport, government services and community services; as well as for Electronic Road Pricing (ERP) and at car parks fitted with the Electronic Payment System (EPS) when used in the Dual-mode In-vehicle Unit (2GIU).
Relentlessly innovating to add value to its users, EZ-Link has built ground-breaking applications and services for the ez-link card, including “My EZ-Link Mobile” application, the world’s first Near Field Communication (NFC) mobile application for ez-link card top-ups; the SINO Visitor Pass, the world’s first dual-currency multifunctional contactless card to be used in Guangdong and Singapore; and the Cross Border Combi Card, a dual-currency contactless card to be used in Taiwan and Singapore.
For achieving outstanding smart card innovations, EZ-Link scored two consecutive wins at the prestigious Smart Awards Asia, with the EZ-Link Imagine American Express® Prepaid Card clinching the Best Prepaid Card award in 2013, and the “My EZ-Link Mobile” application clinching the Most Innovative NFC Project award in 2014.
In October 2013, EZ-Link unveiled My EZ-Link Online Shop (www.myezlink.com.sg), an e-commerce venture dedicated to making limited edition ez-link cards and other exclusive products available at the click of a mouse.
In appreciation of its users’ support in making the ez-link card part of their life journey, EZ-Link regularly delivers surprises to its customers, including limited edition card series of globally popular characters and free card giveaways.
Committed to giving back to society, EZ-Link contributes to the EZ-Link PAssion Cares! Fund, providing assistance to low-income families and individuals, as well as supporting meaningful community initiatives.